How to turn on targeting for organic Facebook posts

If you are a business on Facebook, chances are you have struggled to keep up with the continued algorithm changes and have begun experimenting with different types of posts to maximize reach, engagement, and clicks.Facebook ads have given businesses more control over who sees their posts, but it comes with a price. What most businesses do not know is that targeting options are available for organic posts as well, but it is an option that must be turned on manually. Utilizing this targeting feature will greatly increase the effectiveness of your organic posts.

Following are 4 the steps to turn on Facebook post targeting to get organic reach. 

Step 1: Go to Settings on your Facebook business page

Step 2: Click Edit next to Audience optimization for the posts.

Step 3: Check the box and then click Save Changes

Step 4: Go back to your Facebook page and begin using the targeting feature.

Target based on gender, age, location, language, and interest.

The different targeting feature is now available to all Facebook pages, but it must be turned on manually. Staying on top of Facebook’s ever-changing algorithm is difficult, but targeting specific individuals can help to greatly increase the likelihood of engagement. It takes less than a minute to turn on this feature, so turn it on and start experimenting!