6 hottest social media marketing style you can't overlook in 2017 | Indian Digital Club

In today’s digital environment, it is important for ever business to leverage the power of social media to strategically market its product and services. It’s time for brands to fine tune your social media strategic plan and organize for upcoming changes.

 1) Live Video Streaming.

Live video content ‘is on rise. 43% of online advertisers want to utilize live video streaming platform in their digital marketing plan this year. Facebook live, Instagram Stories, Twitter periscope, YouTube this stages associate with your gathering of people on various social channel where they invest the majority of their energy. This is way you can keep your gathering of people connected with your image and advance your item/benefits in more innovative and opportune way.

2) ChatBots.

Messaging Apps are used by 4 Billion users globally. Many brands are utilizing Chatbots to have balanced discussion with clients to offer them quick solution to their problem. They can provide personalized customer services. Soon Chatbots will be the piece of each online communication.

 3) Social Media E-commerce.

56% of online shoppers follow brands on social media to browse product for sale.31% of online consumers use social media specifically to book new products to purchase. Facebook, Twitter, Instagram, Printerest and Snapchat opportunity to purchase products from directly within their Apps.

4) Mobile Advertising

Marketers should expect huge investment in mobile marketing. Social media channels revenue is increasing especially in the mobile formats. Brands will more likely experiments with promoted ads, Video ads, and sponsored filters on different platforms to get higher return on investment (ROI).

5) Expiring Content

Expiring Content is now part of the changing social media landscape. This Bring urgency among the user to read or view content before it expires. Facebook, Instagram, What'sApp, Snapchat stories last for 24 hours. Marketers are testing and trying it in their digital marketing campaigns.

6) Virtual Reality

Virtual Reality (VR) is used to encourage engagement by offering an Immersive and memorable experience.  Brands use VR to create immersive environments where they connect with their audience and delight them by sharing entertaining content that include virtual Reality in your social media marketing plan to boost customer engagements and response rate.