Facebook provides 11 targeting factors for advertisers

Facebook provides 11 targeting factors for advertisers. Below is an outline of each of those factors:

1. Location - Facebook enables advertisers to target by country, state, city, and metropolitan areas. All advertisements are required to have a location selected. This should be pretty straight-forward as to which location you’d like to select.
2. Age - Age is a standard demographic factor. Most marketers that have a well-defined target market will be able to select their age.
3. Birthday - This is one of Facebook’s latest advertising targeting filters. It should be pretty obvious what types of ads should be presented to people who’s birthday it is. Try wishing the user a happy birthday and offer them a gift for higher conversion rates.
4. Sex - Gender is another typical targeting filter for Facebook.
5. Keywords - Keywords will are based on a user’s profile information including Activities, Favorite Books, TV Shows, Movies, and more. I believe job titles are included in this field and I typically spend the most time trying to brainstorm effective keywords. What types of products do your customers like? What’s their job position within an organization? Spend time on this field and you’ll be rewarded.
6. Education - While you can target based on their level of education, this is most effective for targeting ads based on the schools that people went to.This is a great way to promote it.
7. Workplaces - This is another great targeting filter. Often times you will know the companies that your target market works at. If you are looking to get new clients or looking to spread awareness within specific organizations, this filter can be priceless.
8. Relationship - Want to target people that are about to get married? This is a great tool for that. If you are a bar or club, you most likely want to go after those people that are single. While this filter can be useful, you also need to keep in mind that selecting any of these settings will remove all users that haven’t selected a relationship status in their profile.
9. Interested In - This factor is useful if a user’s sexual preferences are relevant to whatever you are advertising. I tend to skip this field for most of my ads.
10. Languages - If your ad is in English but the user speaks Chinese, it’s probably not a good idea to be displaying ads to them.
11. Connections - The connections fields were launched yesterday by Facebook and they enable you to include and exclude users based on pages, events, and applications that the users have joined and you happen to be the administrator of. If you’ve created a Page and don’t want the ads to display to people who have already joined, this is a great way to avoid duplicate clicks.